Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity

Paypal just released a new report for Nielsen that looks at today’s cross-border selling as a modern version of the old Spice Routes – bringing culture and commerce to all parts of the globe.

They analyzed activity in six major markets and found that there are 94 million consumers who regularly buy directly from an overseas vendor. They say those deals will add up to $105 billion US dollars.  They expect this number to rise to US$307 billion with 130 million cross-border online shoppers by 2018. Continue reading...

Four Ways to Create Exceptional Content for Customers

The Delta safety video is a great example of why good marketing spreads on the internet. It’s customer-focused content that entertains, tells a story, and provides an exceptional customer experience. Continue reading...

The New Marketing Mix : 4 Different Ps

The original Marketing Mix was introduced sixty five years ago. It was a framework for considering how to grow a business and gain market share. The mix consisted of four Ps, price, product, promotion, and place, a list of ingredients that every marketer must pay attention to in order to ensure that their product succeeded in the market.

Over the years extra Ps were added. Ries and Trout gave us positioning at a time when more and more products were being brought to market. Positioning started with the product, but it wasn’t what you did to the product that mattered. Positioning was all about what you did to the “mind of the prospect”. Advertisers looked for positions their clients could own or “holes in the marketplace”.

“The basic approach to positioning is not to create something new and different, but to manipulate what’s already up there in the mind.“ —Ries & Trout  Continue reading...

Kopi Hijau Turunkan Berat Badan

Sejak Dr Oz bercerita tentang kehebatan kopi hijau pada akhir tahun 2012, permintaan terhadap produk ini naik secara mendadak di USA. Produk ini cukup berkesan bagi tujuan penurunan berat badan. Ia juga bermanfaat buat pesakit jantung dan penghidap kencing manis. Bahan paling menonjol dalam ekstrak kopi hijau ini adalah asid chlorogenik; sejenis antioksidan semulajadi yang mampu melawan aktiviti radikal bebas dan menurunkan kadar glukos dalam darah. Ia juga pada masa yang sama melambatkan proses penuaan, melancarkan perjalanan darah dan membaikpulih otot-otot.

Kini permintaan terhadap produk berasaskan kopi hijau sudah melebihi dari produksi. Ini kerana banyak testimoni hebat lagi berkesan tersebar secara lisan mahupun melalui blog-blog dan juga diskusi dimedia sosial. Nampaknya permintaan terhadap produk berasaskan kopi hijau ini sangat menggalakkan. Malahan bunga kopi itu sendiri boleh menghasilkan ekstrak bunga asid chlorogenik yang mengandungi bahan aktif sesuai untuk anti-virus dan anti-bakteria.  

Melalui perkembangan menarik ini, pokok kopi dan buahnya sangat diperlukan oleh rakyat Malaysia masa kini terutama kepada pesakit kencing manis dan buat mereka yang obes kerana kadar peningkatan obesiti di negara ini kian membimbangkan. Apapun jangan sesekali makan kopi hijau yang maung itu kerana kadar kefain yang tinggi di dalamnya boleh menyebabkan banyak kesan sampingan. Memakan kopi hijau yang mentah itu sangat merbahaya. Kita berharap sangat agar ada universiti di Malaysia seperti UKM dapat menerajui penghasilan produk kopi hijau ini secara komersial untuk pasaran tempatan.

Content Curation: How To Use Content Marketing Without Being A Creator

There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard. Not everyone is a great writer. No one is born with the ability for powerful photographic composition. And despite more and more tools making previously complex tasks like video editing easier, simplicity of creation doesn’t lead to proliferation of talent. Continue reading...

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7 Marketing Trends You Should Not Ignore

Marketing has been democratised.

The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers.

That’s social media.

The social media networks are at your disposal and with the right tactics and software you can create brand awareness and access to influencers and decision makers in boardrooms across the world. Continue reading...

The Hot New Career Of Idea Entrepreneur: What It Is And How To Become One

When Frenchwoman Mireille Guiliano was a girl, she spent a year abroad in the United States, during which time she gained so much weight, that her father, upon her return, greeted her by saying she looked like, “un sac de patates,” or, a bag of potatoes. After putting on even more pounds in her first semester of college, a doctor set her on the right path by having her eat seasonal foods in moderation, and to focus on the pleasure of eating.

Later, she became a spokesperson, executive and CEO for champagne maker Clicquot, and people would always ask her how she could make food and wine the center of her life and yet remain thin. The answer — that French women don’t get fat — eventually became the subject of her New York Times number-one bestseller by the same name. That idea also launched her into a new career — a type that John Butman, in his new book, “Breaking Out: How to Build Influence in a World of Competing Ideas,” calls the “idea entrepreneur.” Continue reading...

Collaboration: Apps that work alone to come together

Working together as a team at different times, in different locations, on different bits of digital kit - a trend that has gathered momentum particularly in the last couple of years. Continue reading..

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People Don’t Buy What You Do, But Why You Do It

Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it. Continue reading...

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A Love Note to Entrepreneurs

Think Outside!

"We learn not in school but in life." ~Seneca

“Branding” Simplified

What is “Branding”?

Branding is about promoting yourself.  Dunkin Donuts is a brand.  McDonald’s is a brand.  Walmart is a brand. Of course, these are large corporations with big marketing budgets.   When people start out online, they are not sure who they want to be or what their brand is.  There is no question as to what the answer is : yourself. Continue reading...

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Youtility

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

Youtility is marketing so useful, people would pay for it. It's a new marketing model for the age of information overload. Continue reading...