Friday, July 5, 2013

“Branding” Simplified

What is “Branding”?

Branding is about promoting yourself.  Dunkin Donuts is a brand.  McDonald’s is a brand.  Walmart is a brand. Of course, these are large corporations with big marketing budgets.   When people start out online, they are not sure who they want to be or what their brand is.  There is no question as to what the answer is : yourself. Continue reading...