Friday, August 23, 2013

Collector or Curator? Becoming a Social Connoisseur

It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because it had to fit a certain rule set to showcase the very best. The very act of curating was an art form unto itself. True discerning curators never just share their physical objects; They share the stories behind them, about why each object was hand picked and the personal connection they had with the object that makes each share come alive. Continue reading...

Monday, August 19, 2013

7 Ways to Generate Great Ideas

What makes the difference between a good idea and a great idea? Good ideas come along all the time and help people solve minor problems in work and daily life. Great ideas appear a little less frequently and require a little more work to execute. Great ideas aren't necessarily the result of highly-paid think tanks or drug-induced vision quests in the desert. Often they are unexpected moments of inspiration that help keep the napkin companies in business. Continue reading...

Tuesday, August 13, 2013

Create A Digital User Experience Your Audience Will Sing & Shout About!

Did you know that 90% of people keep their phone within arm’s reach at all times?
How do you capture the hearts and minds of customers who are bouncing between three or more devices and a PC? How do you capture their heart differently online than you would offline? How do you get them to stand up out of their chair and sing and shout about how much they love you and your brand? Continue reading...